“She can’t help it, she’s Taggy”
David Murphy, 1964 - 2018
About Sophie
Sophie Lloyd is the visionary behind StudioTaggy, a content creation studio crafted to empower influencers and brands with bold and impactful campaigns - classy, sassy, and a bit bad assy.
As a graphic designer with a flair for fashion, Sophie has channeled her creativity and expertise to bridge a vital gap in the industry - assisting content creators with campaign execution and editing.
Graduating with a First Class Degree in Illustration & Animation, Sophie initially pursued roles within the fashion world, applying to over 50 positions. However, she soon recognised the need for a dedicated space where influencers could find support beyond typical management services, and this insight led to the creation of StudioTaggy in 2023.
Why the name “StudioTaggy”?
The studio’s name, "Taggy," is inspired by a heartfelt nickname given to Sophie by her late stepfather, David Murphy, summarising her commitment to the Talented & Gifted, putting the TAG in Taggy.
At StudioTaggy, Sophie is driven to elevate the influencer marketing industry, empowering the Talented & Gifted to bring their visions to life with style, professionalism, and an unmistakable edge.